![]() ![]() There's probably a law that states that the previous contract is in effect on a month-to-month basis. Whether it be in residential real estate or commercial real estate, typically the leases need to be renegotiated. ![]() At least here in California, if the ownership changes, the contract between the two parties is voided. It is the latest twist of the digital age.While I am not a real estate attorney, my guess is that Apple's contract may need to be renegotiated with the new landlord.Ĭontracts are agreements between two parties, in this case Renter A (Apple) and Owner W (Walton Street Capital). So are the civic and the commercial realms. ![]() More than inside and outside are merging here. The very company that has caused us to stare endlessly into our cellphones is now issuing an invitation to look up and come together in a shared space - its space. Apple's new store extends and enriches that tradition, even though it's replete with unintended irony. of privately owned riverfront buildings that provide top-tier architecture and public space. While that may be true, Chicago has a long tradition, dating back to the old Daily News Building at 400 W. And the longer they linger, the more they will buy. In this view, features like the plaza have a hidden agenda: To encourage people to linger. The company's real mission, they say, is to sell products. The bigger issue has to do with the way Apple and its retail head, Angela Ahrendts, identify this and other new stores as "town squares." Critics, also noting the use of the words "forum" and "avenues," have accused the company of co-opting the language of public space. In case you were wondering, they've also installed fine wires on the building's roof to discourage sea gulls from pooping on it. And will birds unwittingly crash into the glassy exterior? The architects say no. There are no curtains or blinds, so glare may be a problem, as it appeared to be Thursday in the area immediately around the projection screen. There are many pluses, like the way the plaza's tiered granite steps extend inside, a move that marks the latest chapter in the modernist tradition of blurring the distinction between interior and exterior. The sales floor, pleasantly column-free, occupies the underside of the "genius gallery." There, one finds the familiar wood tables on which products are displayed and some new wrinkles, including smartly designed niches called "avenues" where you can buy things like earphones. On the flanks, granite stairs lead downward to what Apple calls a "forum," a meeting area with wood stools in front of the big screen. The store's interior is equally compelling, not only because of its openness but also because relatively little of it is devoted to pushing product.Īt street level, the visitor encounters a "genius gallery," a row of bleacherlike seats that overlooks a projection screen on the lower level. The logo was placed instead on one of the building's large interior columns, where it is easily visible from North Michigan. The logo made the building look cheesy, like a small product enlarged to giant scale. ![]() They hold up the carbon-fiber roof, whose overhangs are supposed to offer cooling shade.Īpple's decision to jettison the rooftop logo, made after a paper version of the logo was tested last June, was the right call. The main heavy lifting is done by the building's four interior columns - two thin columns of stainless steel and two much-thicker, steel-supported columns encased in Italian stone. The thin sheets are laminated together like "glass plywood," Behling said, so they provide structural support. ![]()
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